msafiri offers an extraordinary marketing opportunity.

msafiri is a premium quality magazine provided free of charge to Kenya Airways (KQ) passengers’ on board
its local, regional and international flights, and with further distribution across Kenya and around the world
via digital output.

msafiri, the kiswahili word for ‘traveller’, is an appropriate title for the in-flight magazine for one of the world’s fastest growing and most respected airlines – ‘The Pride of Africa’.

KQ now flies more than 3 million passengers annually to 59 destinations, of which 47 are in Africa. Proud of its Kenyan heritage, the airline boasts a multi-cultural, international customer base.

msafiri offers a ‘captive’ audience of people with between 1 and 14 hours to read the magazine. Kenya Airways encourages its passengers to take a copy of the magazine away with them, thus extending the secondary readership.

With copies on the plane for a whole month, your advertisement enjoys strong, sustained exposure. 63% of readers read more than half or all of each issue of msafiri.

The advertising content in msafiri is an important part of readers’ experience, with more than half saying they read nearly all the adverts.

Advertising in msafiri creates an association with one of Africa’s most respected and fastest-growing businesses: Kenya Airways.

To download our current media pack, click here.

To discuss your promotional needs, please contact Rose Kagori at Media Edge Interactive Ltd on 0723 140187 or