Go wild with Born Free

Travel responsibly with Born Free Foundation’s guide to environmentally conscious tourism

BornFreeTravel and tourism is now the world’s leading industry. Fortunately, environmental issues are increasingly determining factors in the mind of the travelling public. Responsible tourism accentuates a positive and sustainable agenda, delivering meaningful benefits to the natural heritage, encouraging conservation and high standards in animal welfare, and minimising negative impacts. International wildlife charity the Born Free Foundation works with the travel industry to encourage higher standards and phase out bad practices.

But it’s not just in the wild that holidaymakers can come across wildlife. People can also encounter captive animals in zoos, bogus sanctuaries, aquaria, marine parks, magic shows, swim-with- dolphin experiences, elephant-back safaris, or pose with animals for tourist photos. Captivity is a multi-billion-dollar industry exploiting millions of animals worldwide. But wildlife suffers physically and mentally from the lack of freedom captivity imposes. Born Free works to phase out bad practices that impact on animal wellbeing and to seek more humane alternatives. Our Travellers’ Animal Alert initiative investigates bad practices and alleviates suffering. We work with governments and the travel industry to influence decision-makers and encourage positive change.

Born Free encourages holiday-makers not to buy wildlife products and other
threatened natural materials. These include:
• Elephant ivory
• Rhino horn
• Tortoiseshell (from hawksbill turtles)
• Bushmeat (meat from wild animals)
• Parts of wild animals (fur, bones, feathers, teeth, claws, etc.)
• Wild animal skin (handbags, belts, drums etc)
• Coral, shells, starfish, seahorses
• Hardwood
• Plant parts (seeds, roots, flower heads)

10 Top Tips to ensure that your trips are wild-animal friendly:
1 Be accompanied by a professional guide.
2 Keep your distance and never pursue an animal.
3 Keep noise levels low and don’t make sudden movements.
4 Don’t approach animals with young.
5 Get no closer than 5m to apes and monkeys to avoid disease transmission.
6 Don’t approach breeding sites.
7 Don’t feed/touch wildlife.
8 No more than three vehicles or boats should view an animal and a maximum of 12 people on wildlife drives or walks.
9 Hunting of any kind should not be supported.
10 Your travel company should contribute to well-conceived local conservation projects and develop good relationships with local communities, training and employing local staff and using local suppliers where possible.

Help KQ and the Born Free Foundation…
…to safeguard Africa’s wildlife by placing any loose or unwanted change in the envelopes provided and hand to a member of the cabin crew.
The money received will make a huge difference and help us in our fight to ensure a future for Africa’s iconic wildlife. Thank you!