In June the Cabinet Secretary for Tourism Najib Balala and Kenya Airways Group MD and CEO Mbuvi Ngunze unveiled ‘Magical Kenya’ branding on KQ’s Dreamliner aircraft, as part of a strategy that is geared towards boosting the country’s visibility in both traditional and emerging markets.
The branding enhances the partnership the airline signed with the Kenya Tourism Board last year.
Speaking during the unveiling ceremony, Cabinet Secretary Balala said that the tourism sector was looking to use the airline’s visibility in potential markets.
He said: “We shall identify KQ offices in select markets and equip them with tourist information on travel, hotel bookings and other packages. Branding plays a key role in increasing destination visibility and, with this, the possibility for those who spot this branding to translate it into a decision to travel to Kenya.”
For his part, Ngunze noted that the partnership underscores the important role that Kenya Airways plays in national economic development, specifically creating vital links between Kenya and the international market.
Airline supports School Geography Challenge
Kenya Airways has sponsored a School Geography Challenge launched by African Adventures, a leading UK volunteer travel company.
Open to pupils in Years 9 and 10, the challenge gives schools the opportunity to win a trip to Kenya for two staff and four students. Kenya Airways will part-fund the flights for the winning group.
The competition aims to increase awareness and understanding of global development challenges to low income developing countries. Students will be tasked with a decision-making exercise that focuses on the impacts of El Niño flooding in a semi-urban area of Kenya. The task will involve identifying the impacts of flooding, before deciding how they would spend an allocated budget in an emergency aid response activity.
KQ hosts SkyTeam golf tournament
Some 150 golfers converged on Karen Country Club in June for the annual SkyTeam golf tournament. Players included Kenya Airways Group Managing Director and CEO Mbuvi Ngunze, as well as KQ and KLM guests from across the country. Kenya Airways, the only African member of the global SkyTeam alliance, hosted the event, which precedes the prestigious KQ Golf Safari that traverses various Kenya Airways destinations across its network.